XBOX SERIES S – BLANK CANVAS
DIRECTOR: Jon Riera
EDITOR: Connor Illsley
AGENCY: Salt XC
EXECUTIVE PRODUCER: Devon Soltendieck, Chris Rochon
CREATIVE DIRECTOR: Adrian Valenzuela
CINEMATOGRAPHER: Julian Lomaga
PRODUCTION DESIGN: Breathe Entertainment
PRODUCTION DESIGNER: Devin Jones
COLOUR CORRECT: Kook Colour
7ACRES – ACCEPT NOTHING LESS
10 EPISODE SERIES
Objective
Create a 10 part video series exploring 7ACRES meticulous cannabis growing and manufacturing process.
All 10 episodes are driven by voice over so we needed to find interesting ways to give this magical plant and process a personality its own.
Approach
Working with the agency, Cruel Commons, we built a creative visual approach that would allow us to create 10 unique episodes that all fit within the campaigns style but allowed each one to feel unique in it’s presentation.
Like David Attenborough, but for weed.
We focused on a combination of specialty camera and lens techniques to shoot the plant in unique ways we hadn’t seen before. Using microscopic lenses we were able to shoot these plants in extreme detail and make science a little more cinematic.
Cannabis seed suspended in resin shot using a microscopic lens.
Final shot from episode 3, genetics.
Outcome
The campaign kicked off with a profile on Highsnobiety and releases weekly across the 7AC social and web outlets.
Check out the first 3 episodes below.
Episode 1 – Why We Accept Nothing Less
Episode 3 – The Home of High End Cannabis
Episode 2 – Genetics
Episode 4 – The Finishing Process
RBCxMUSIC
First Love – Starring H.E.R.
Fueling Firsts
