Cadbury Bicycle Factory

Case Study

Producer: Sumit Ajwani
Creative Director: Simon Creet

Director: Jon Riera
Technical Director: Connor Illsley

Client: The Hive
http://thehiveinc.com

Brand: Cadbury Bicycle Factory
https://www.thebicyclefactory.ca

For the Cadbury Bicycle Factory’s 10th anniversary we worked with The Hive and Makers to create a series of branded digital assets to promote the campaign. We travelled to Koforidua, Ghana to film with real children who attend schools that are recipients of the bikes.

Prominent Ghanian reggae artist Rocky Dawuni created the song, “Let’s Go” to be the soundtrack to the campaign. We created an immersive 360 music video for the song that showed what a huge difference bikes make in these children lives.

We also filmed a 360 video 30 second ad spot using some of the locations and cast. While at the schools we shot 4 traditional flat 16x9, 6 and 15 second ad spots for use on social media. Lastly we shot still portraits of the children to be used on both web and physical campaign packaging.

To date the Let’s Go music video has over 1.3 million plays on Youtube360.

Portraits For Branded Assets

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The Cadbury Bicycle Factory 360° Music Video: Rocky Dawuni, “Let’s Go”

Cadbury Bicycle Factory – 360 Video – 30 Second Ad

6 Second Spot A

6 Second Spot C

6 Second Spot B

15 Second Spot A

Our Work